WebEnertia | Intel

Intel Security website redesign

When tech giant Intel created their Intel Security division by acquiring security leader McAfee, Inc., they came to WebEnertia to design a new website that embraced and evolved the Intel brand while driving sales of subscription offerings.

Solutions provided

Pick your path

Because the site spoke to diverse and unrelated audiences, WE devised a “splitter page” to enable site users to choose what types of solutions to explore.

Enriching experiences

The WE team leveraged the full capabilities of HTML 5, including video to create a richer, more engaging experience for users.

To make it easier for users to compare subscription options, the WE team devised separate product mapping strategies for desktop and mobile viewing.

Form meets function

The WE team developed dozens of page templates in order to have the options needed for the diverse products and deep site architecture.

Appropriate response

The responsive design of the site automatically detects and adjusts to the device and browser on which it's being viewed.

Account for yourself

Because Intel Security products are delivered by cloud subscription, the WE team architected, designed, and developed a cloud-based back-end system for users to create and log into accounts.

Structural support

Wireframe strategy was driven by two key priorities: enabling users to compare solutions and the need to drive subscription sales.

Interactions

See Navigation page.
Videos auto-plays upon landing on page.
On click: image button leads to promotion page.
On click: "Subscribe" button leads to Products Landing page.
On click: arrows slide through additional quotes.
On click: logo leads to external sites or articles.
On click: "Get Protected" possible CTA to Products Landing, "LEarn More" to overlay or detailed about page.
On click: user selects "number of users", "devices used frequently", etc, to assess risk, and risk is calculated on-screen.
On click: "Compare" takes you to Products Landing page.
On click: Social Links open up external websites in a separate window.